/// MTV Uses Social Media for Global Audience Involvement

August 29, 2014  |  Variety

The power of live television and social media is helping to drive MTV Intl.’s global footprint and maximize opportunities for advertisers. Between the beginning of June and Aug. 16, the cabler produced eight live music events — from Durban, South Africa, to Italy to Malaysia — sparking sky-high levels of social-media engagement and drawing millions… Read more


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