/// ‘If I Stay,’ ‘Sin City 2′ and the Trouble With Tracking

August 24, 2014  |  Variety

Hollywood studios rely on tracking firms like Greek generals once enlisted oracles — to shine a light through the fog and predict an unknowable future. To some, the most sophisticated data sets and intricate algorithms have proved to be about as scientific this month as the soothsayers of yore. One by one, the weekends have… Read more

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