/// Hulu’s Jenny Wall Is a Pioneer of the Web Series Form
Specs Who Jenny Wall New gig Svp, head of marketing at Hulu Old gig Vp, marketing at Netflix Age 44 Photo: Karl J Kaul/Wonderful Machine So how did you find Hulu? I think I found Hulu in the sense that I’d been an avid Hulu user on my own—they called me in respect to some recommendations from the field. The opportunity came to me and I jumped on it immediately, and I’ve been very impressed with Mike [ Hopkins, Hulu’s new CEO ]. You’ve worked at some great places that have huge presences digitally, like HBO and Netflix. How have you seen the market change? I think the biggest thing I’ve seen is that it’s not considered “Internet TV” anymore. It’s really just entertainment you consume in a particular manner. Internet television is what we called it two years ago—everybody expected things to be Internet quality, but I had the opportunity to work on House of Cards and it was similar to what happened with HBO. And things snowballed. It took an example to show the public that something delivered through the Internet could be of high quality. It was amazing to be at HBO in those days, too, when the Sopranos and Sex and the City began. I’ve been lucky to land at two great places and now a third. How do you get the kind of reach on digital that TV enjoys? We have incredible content now that we maybe haven’t talked about as loudly as we should. Looking back at House of Cards, it was an incredibly well-produced show, it was a serialized drama, it was unlike short-form Web content.