/// Is the Ice Bucket Challenge the Best Way to Help a Charity?
Surely you’ve seen multiple videos of the ice bucket challenge for ALS, and maybe you’ve even done it yourself. But according to Vox, viral memes should not be pushing people to donate to a cause.
The article reasons that “Sometimes our decisions about donating don’t even seem to be driven by values or potential impact — but by celebrities and the entertainment value of the fundraising campaigns they endorse. Look no further than the ALS Ice Bucket Challenge.” And though the challenge has worked well to raise money for the cause, there are other ways to decide which charity to give money to.
You can find out more about this at Vox.
Image credit: University of Central Arkansas