/// The 10 Strangest TV Promo Items We’ve Ever Received

August 8, 2014  |  Media Week

Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's too much good content. So when premiere dates approach, networks send out gimmicky press kits with all kinds of crazy stuff in them—bound books of photos, preview episodes, t-shirts, beach towels, branded water bottles—in order to get a reporter's attention. This stuff gets mostly piles up on desks or populates our giveaway table but, in the interest of full disclosure, it should be noted that I have a whole collection of novelty flash drives. Sometimes, though, the promo items are so over-the-top weird (or fun, or both) that they really do manage to catch the eye. Although of course we try not to let stunt marketing affect coverage, we also cover marketing, and after a few years of seeing this stuff pass through the mailroom, we figured it deserved a post of its own, if only to show off how much work goes into a side of the entertainment business that consumers almost never see. Here are the 10 of the strangest TV industry press kits we've seen.


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