/// NFL Spot on Sunday Is for the Fans
Nearly half of American sports fans call pro or college football their favorite sport. For the second season in a row, the NFL will invite millions of fans to share stories of why they love the game, according to chief marketing officer Mark Waller. Waller, named the league’s first CMO in 2009, gave Adweek a preview of this season’s “Together We Make Football” campaign by the NFL and NBC that kicks off Sunday night. A new 30-second spot starring fans who won free trips to Super Bowl XLVIII last season will air during NBC’s broadcast of the Hall of Fame game. Among them: Lee Krost, a 75-year-old QB still “lighting up” his flag football league; and Heidi Gilbert, who was inspired to pull herself out of depression after learning of Tom Brady’s underdog journey from 6th round draft pick to Super Bowl MVP. Still in the wings are 30 new commercials/promos created by NFL Films that will run across NBC and NFL
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