/// Can Dropbox and Box Compete with Amazon, Microsoft, and Google?
As useful as Box and Dropbox are, both have to work on distinguishing themselves as more than simply storage companies. According to GigaOM, they just need to stay one step ahead of Google, Amazon, and Microsoft.
The main problem with both storage companies is that “no matter how many features the two companies can possibly roll out, the three cloud giants remain looming in the background and working on their own tools and services designed to capture the enterprise market. At every point that Dropbox or Box comes up with a new feature that they can add to their products and say, “Hey, look — we are more than just a storage service,” one of the three cloud storage titans can introduce their own similar feature, and poor Dropbox and Box have to figure out another way to let the world know they are more than what they are perceived to be.”
Read more on this issue at GigaOM.
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