/// What the Changes to Google Search Mean
According to The Guardian, the updated search algorithms for Penguin, Panda, and Hummingbird make it more important than ever for content marketers to create original content rather than practicing keyword stuffing.
One of the many points in the article is that “Google now ranks websites based on the context of its content; if it’s written by a reputable journalist or blogger then it ranks higher. Google’s new algorithms also consider users’ engagement with the content, the time people spend on a website and its organic links, rather than paid-for content.”
You can learn more about the changes at The Guardian.
Image credit: Mariomaster