/// The Creators of Robot Chicken Love to Play With Toys

July 25, 2014  |  Media Week

When conjuring names for their new stop motion adult animated series, Stoopid Buddy Stoodios co-founders Matt Senreich, John “Harv” Harvatine, Seth Green and Eric Towner submitted 80 different titles to Cartoon Network . While an early submission—Free Paid Advertising For Popular Toy Companies—was probably one of the most appropriate, executives passed. “Robot Chicken was the terrible one that stuck,” explained Senreich, laughing. “But that's what we're trying to do: We’re trying to show off how cool your toy is.” Now wrapping up season seven and green-lit for season eight, Robot Chicken's success stems from the tender love and care it takes to find hilarious ways to put toys in everyday situations and absurdly dark scenarios. And in a twist, for the first time the creators will feature a character they created ( Bitch Pudding ) rather than an actual toy in a new episode that will air on Sunday. Though each season takes a grueling 14 months to make, for the guys working on the show, it's just an excuse to play with toys. And although the personas of the toys or characters are mocked, Senreich believes it's great marketing. “It's okay to make fun of yourself in this day and age. If anything it's publicity and pretty free publicity in a way because it makes your characters look cool to the older kids,” he said. “That kind of validates (marketers) in pop culture,” Towner added. “You have to have a certain popularity to click with the audience.” That knack for playing with pop culture also explains why the production house has attracted name brands like DC Comics, Hasbro and—Senreich's holy grail— Lucasfilm. Robot Chicken produced three Star Wars specials after the company reached out to them, saying how much it loved its parody

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The Creators of Robot Chicken Love to Play With Toys



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