The Importance of Word of Mouth Marketing

/// The Importance of Word of Mouth Marketing

July 18, 2014  |  Blog

What’s WOMM? It’s word of mouth marketing, and according to Forbes, it’s the most effective form of social media.

But marketers often forget about it because “…for the last few years, marketers have been focused on “collecting” instead of “connecting.” In other words, brands are too caught up in collecting social media fans and they are forgetting to actually connect with them. Having 100 really passionate fans that love your brand or product is exponentially more effective than having 10,000 “fans” who signed up just to win a free iPad from you.”

You can learn more about the importance of word of mouth marketing at Forbes.

Image credit: Wikimedia 


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