/// 6 Brands that Saw Huge Digital Lifts During World Cup

July 15, 2014  |  Media Week

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns. Here is a look at how six brands (both official and non-official World Cup sponsors) fared with digital this year. Adidas Is All Net The World Cup sponsor racked up 5.8 million followers on Twitter, Facebook, Instagram, Tumblr, Google+ and YouTube for global and World Cup-specific accounts (like the @brazuca



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