Should Businesses Worry About Tweeting the Wrong Thing?

/// Should Businesses Worry About Tweeting the Wrong Thing?

July 11, 2014  |  Blog

Many businesses are afraid of the ability for one tweet to destroy their reputation. But Reuters pointed out that being super restrictive about tweets and retweets is not always the way to go.

The article explained that “obviously you don’t want your reporters touting stocks on their Twitter feeds. You don’t want them libeling people. You don’t want them spewing racist bilge. But neither do you want to sew them into social media straitjackets that deter all expression. Such uniform and restrictive gag orders don’t expunge opinion from newsrooms, they only suppress it, and encourage journalists to find other oblique ways to convey their views.”

You can read more about the use of Twitter among businesses at Reuters.

Image credit: WyldCherry


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