How People Feel About Sponsored Content

/// How People Feel About Sponsored Content

July 10, 2014  |  Blog

According to Contently, surveys claim that most people don’t trust sponsored content. However, many people not only still read it, but also don’t quite understand what it is.

Apparently, “While a plurality (48 percent) of respondents believe that “Sponsored Content” means that an advertiser paid for the article to be created and had influence on the article’s content, more than half (52 percent) thought it meant something different.”

You can learn more about the statistics surrounding sponsored content at Contently.

Image credit: FreeFoto.com

Do Good Better 2014 vertical banner

Leave a Reply