/// How to Make Social Media More Cost Effective for Business
According to iMedia Connection, social media is not always the most cost effective way to get new business, because a lot of people are in passive mode as they browse. However, there are some ways to make it work:
“If you want to use social media as part of your marketing strategy, it is imperative you do so from a place of offering prospective customers value — producing content that is of interest to your target audience and being a thought leader in your industry. When you do that, you receive the deserved attention from your target audience – not to mention picking up some new business along the way.”
You can learn more about making social media work for your business at iMedia Connection.
Image credit: Linghokkalom