Google Might Not Trust Links That Have Been Changed

/// Google Might Not Trust Links That Have Been Changed

July 7, 2014  |  Blog

A former Google employee told Search Engine Land that Google’s algorithms don’t tend to trust links that have been changed one or more times.

Basically, “if you changed the anchor text or URL path of the link, the value and trust of that link will be less than it was before you made any changes.” Current Google reps have not commented on whether this is true or not, but it’s worth considering anyway.

You can read more on this at Search Engine Land. 

Image credit: Wikimedia Commons


Leave a Reply