/// World Cup Has Brazilians Flocking to Theaters

June 29, 2014  |  Variety

Soccer isn’t the only thing scoring big in Brazil. The influx of 3.7 million people into the country of nearly 200 million for the duration of the World Cup has produced a box office bonanza. “Everyone is surprised,” said Steven Bunnell, the EVP of global content programming for Cinemark, the largest theater chain in Brazil… Read more

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