/// SundanceTV Extends Jaguar’s British Villains Campaign
One of the most popular creative executions in the automotive category this year has a new edition for cable network SundanceTV: Jaguar's “British Villains” series of commercials now appears with company branding on multiple Sundance platforms. It's fairly unusual for a high-profile campaign to end up with network branding, but the network makes sense: Sundance's high-profile shows over the last few years have included several British co-productions (and, of course, the network's head, Sarah Barnett , hails from England. The Jaguar campaign has included nothing but handsome men in its campaign so far; this new execution introduces a woman. It's a big campaign for the luxury auto maker: Jag spent some $4 million on a swanky Super Bowl spot to introduce its spokespeople ( and its new F-Type ) and has gotten plenty of mileage out of Ben Kingsley, Mark Strong and especially Tom Hiddleston, star of the Thor movies (and The Avengers). The faces in the SundanceTV ad aren't particularly well-known, but they are memorable. Up next on the network: The Honorable Woman, a BBC co-production, which stars Maggie Gyllenhaal as the daughter of an arms dealer. Interestingly, it appears to be notably short on clear-cut villains of the moustache-twirling variety, so evil laughs like the kind tried out below may not turn out to be necessary. Adweek responsive video player used on /video
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SundanceTV Extends Jaguar’s British Villains Campaign
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