/// What’s Replaced the Page View as a Measurement Tool?
According to PBS – as well as many marketing professionals – the page view is no longer the best way to measure how much attention content is getting online.
Apparently, “The problem with the standard measurements, such as page views or the number of clicks on an ad, is that not only can they be gamed, but even if they’re accurate they may not be getting at what advertisers and publishers really want — people actually paying attention.”
So what’s the best way to measure the amount of exposure content is getting? Find out how a few companies handle the issue at PBS.
Image credit: Spencer E Holtaway