/// Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total TV by 2018

June 16, 2014  |  Media Week

Magna Global issued a report on Monday predicting a major upswing of 8.3 percent for U.S. television advertising revenue in 2014, after a dismal 2013 in which revenues were down 0.6 percent. But there's been one significant change: national TV advertising is now smaller than digital media advertising. The World Cup, local political advertising, and the Olympics are among the factors contributing to the uptick, said Vincent Letang, Magna's evp, director of global forecasting. Letang also predicted serious movement in the global mobile markets, among other trends—including that digital will surpass total TV by 2018. “National TV benefited from the Olympics in the first quarter. Local TV will gain from political and health-related campaigns throughout the year

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Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total TV by 2018



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