/// CBS Finishes Upfront With CPM Increases Lower Than Last Year
This upfront season, it's all over but the shouting for CBS, according to a statement released by the organization itself today. “As we near the finish line, we are very confident that CBS has once again achieved the highest pricing and most total dollars in the upfront marketplace,” said a spokesperson in a rare official statement by the network. “Agencies and clients continue to value the strength, stability and delivery that we provide as a pure-play broadcaster, and we are very pleased that in addition to C3, C7 is now playing a meaningful part in our negotiations.” It is unusual for CBS to come out and say that it's more or less done with upfront deals—but as it's the first network to cross the finish line, perhaps that's in order. It also serves to put the market on notice—things are probably going to move more quickly this year than last. The cable market just started to movie this week, as well, with budgets registered at several of the major players and momentum building at Turner, among others.
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CBS Finishes Upfront With CPM Increases Lower Than Last Year