/// Social Media Buzz: ‘The Fault in Our Stars’ Shoots Into The Social Stratosphere

June 6, 2014  |  Variety

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to… Read more

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