/// CNBC Isn’t Offering Nielsen Ratings Guarantees During the Day Anymore

June 2, 2014  |  Media Week

CNBC, the financial news network, is done with daytime Nielsen ratings. “They are no longer guaranteeing the business day, which is the most important daypart for a financial client,” a source told Adweek. “They believe that their primary business day viewing is done in offices and therefore not monitored by Nielsen and underrepresented.”

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