/// Wieden + Kennedy Wasted This Client’s Money on Awful Ads, but That Was the Point
Hiring a fashion designer to make a T-shirt for a rat. Sponsoring a soccer team best known for its embarrassing losses. These seem like particularly odd ways to spend an ad budget. But when the product is a new TV show that forces traveling celebrities to find entertaining ways of getting rid of cash quickly, it's actually pretty fitting as marketing. To promote 24 Hours to Go Broke, a new series on the UKTV network, Wieden + Kennedy London did both of the above, as well as the following: • Bribed a farmer to paint an ad on the side of his cows • Paid a restaurant owner to temporarily rename his fish and chips shop, and its menu, after the show • Paid a street musician to hand out money • Perhaps most amusingly, got passersby in London's art-heavy Shoreditch neighborhood to shave their beards into buckets, then used the trimmings to create lettering for a billboard See those videos below. Because even though it's gross to make a sign out of a salad of stranger facial hair, it's certainly original.
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Wieden + Kennedy Wasted This Client’s Money on Awful Ads, but That Was the Point