/// NFL Sunday Ticket Is Linchpin of AT&T, DirecTV Deal

May 19, 2014  |  Media Week

DirecTV's rights to NFL Sunday Ticket—a football package that gives subscribers access to every NFL game that plays on Sunday—is so important that it is a key clause in the deal with AT&T. If DirecTV is unable to keep exclusive rights to the premium sports package, AT&T retains the right to back out of the $48.5 billion transaction . Boy, does the NFL have leverage now. DirecTV's current agreement with the NFL, for which it pays about $1 billion per season, expires at the end of the year. Subscribers pay about $300 for the package that gives football fanatics the ability to watch every out-of-market football game on Sundays. Even though it's a loss leader for DirecTV, NFL Sunday Ticket is must-have content AT&T doesn't want to lose, now that it's looking to “redefine the video entertainment industry,” as stated by AT&T CEO Randall Stephenson. The two companies have already spoken to commissioner Roger Goodell, DirecTV CEO Mike White said this morning on a conference call with analysts. “We talked about why this transaction is great for the NFL. …

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NFL Sunday Ticket Is Linchpin of AT&T, DirecTV Deal

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