/// Mad Men Stars Pose for Vintage-Style Product Ads in ‘For Your Consideration’ Campaign

May 19, 2014  |  Media Week

AMC serves up a fun Emmy Awards campaign for Mad Men, casting its stars in print work that has the look and feel of classy period advertising from the Sterling Cooper era. Mad Men creator Matthew Weiner and The Martin Agency helped craft the well-realized ads, which capture the flavor of the show with a credible '60s vibe, and mark the first “For Your Consideration” effort the series has ever done. “In the past, we’ve campaigned for Mad Men by letting the show sell itself,” says AMC marketing chief Linda Schupack. “This year, we wanted to be a little more fun and playful.” We get Jon Hamm as Don Draper himself wearing cool shades and an enigmatic expression, along with the headline, “Behind every pair of our glasses is a man with winning character … and much more.” Redheads get more nods (Emmy nods), according to the fiery ad with henna-haired Christina Hendricks as Joan Holloway. And Kiernan Shipka, who portrays Don's daughter Sally, looks all set to frug on Hullabaloo or Shindig in her mod minidress. (The copy touts “Statuette's

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Mad Men Stars Pose for Vintage-Style Product Ads in ‘For Your Consideration’ Campaign


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