/// Univision Gives Simon Cowell Show La Banda the Go-Ahead

May 13, 2014  |  Media Week

Univision has green-lit a new series from American Idol/X Factor/America's Got Talent producer Simon Cowell entitled La Banda, out to find “the best band in the world,” as Cowell told the crowd. Coincidentally, a man who would surely be a principal player in the best band in the world, Carlos Santana, closed the presentation with a two-song set. Here is how @Univision tells everyone at their #upfront they're green lighting Simon Cowell show La Banda: pic.twitter.com/1PMMwgHiJs — Sam Thielman (@samthielman) May 13, 2014 The pitch to advertisers included several new components, including Fusion, the news network that Univision and ABC are creating together. There's also U.S. soccer, which Univision is marketing to the hilt in an attempt to create a sports franchise that will help make up for its lack of World Cup rights in the coming years, and there's Flama, the over-the-top network aimed specifically at millennials


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