Some ISPs Could Be Hurting Your Email Marketing Efforts

/// Some ISPs Could Be Hurting Your Email Marketing Efforts

May 13, 2014  |  Blog

If you ever use email marketing as a way to increase your business, you’re going to want to listen to the news recently reported by Inc. That’s because if you use AOL or Yahoo, your emails might not be getting to the intended recipients.

More specifically, “AOL and Yahoo are checking whether emails with addresses hailing from their specific domains (for example, yourname@aol.com or yourname@yahoo.com) are really being sent from their mail servers. An email that says it’s from yourname@aol.com or yourname@yahoo.com but is not really being mailed from AOL’s or Yahoo’s servers will get bounced or sent to the spam folder.” These ISPs are doing this to fight spam and phishing attempts made by their users, and there is a possibility other ISPs could start doing the same.

Read more about this issue at Inc.

Image credit: husin.sani


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