How Video on Demand Could Help TV Networks

/// How Video on Demand Could Help TV Networks

May 12, 2014  |  Blog

You probably know that fewer people than ever are paying to watch shows on television these days. Instead of paying for premium cable packages, many people now simply watch for free or practically free through Netflix, Hulu, and similar streaming services. But according to The Guardian, Video on Demand just might change all this, possibly improving profits for TV.

Apparently, that’s because: “Dynamic ad insertion – the ability to use “big data” to insert an ad into a slot based on when and where the viewer is watching – and increasingly, who the viewer is – should allow networks to reap the same, if not greater, profits from advertising by providing more targeted audiences.” It should also reduce the amount of ads viewers have to watch.

You can find out more about this idea by heading to The Guardian.

Image credit: The Inn at Key West

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