/// NBCUniversal Strikes Gold With Megawatt Olympics Deal

May 7, 2014  |  Media Week

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across all media platforms, runs from 2021 to 2032 and is valued at $7.65 billion, plus an additional $100 million signing bonus “to be used for the promotion of Olympism and the Olympic values between 2015 and 2020,” an IOC spokesperson said. NBCU now has the rights to the next nine Olympics nailed down, winter and summer. The deal came as a major surprise on the week before the broadcast upfront presentations, as rival media outlets appeared to have been unaware that negotiations were in the works.

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