/// IFC Cuts Funny Custom Trailers for Library Flicks Like Alien and Napoleon Dynamite

May 6, 2014  |  Media Week

IFC is changing … sort of. “It's a refresh,” says Kevin Vitale, marketing vp of creative and brand strategy. “It's more of a facelift.” As part of that facelift, the cable channel is changing its corporate logo (its new image is “a stamp”) and there no more Independent Film Channel, as of last year—just three letters “that don't stand for anything but mean so much,” Vitale jokes. Still, film is a major part of the company's DNA, and so it's also making channel-approporiate trailers for quite a few of its most popular offerings. Adweek responsive video player used on /video. Among the gags: an Alien/Aliens marathon for Mother's Day; jokey content warnings that let the viewer know what he or she is in for (which is good, because IFC shows its movies uncut); and plenty of other fine-print gags

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IFC Cuts Funny Custom Trailers for Library Flicks Like Alien and Napoleon Dynamite



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