/// Mistakes That Could Hurt Your Brand
As you work on your marketing strategies to strengthen your brand, there are a few temptations you should fight, according to LinkedIn.
One example is lowering your prices to compete for customers. This is a short-term option that can actually lower the value of your brand in the eyes of customers. Reducing innovation in your company is another mistake you might be tempted to make, only to regret later. It’s a mistake because, “Like price cuts, lower innovation spending can hurt your brand and create a downward spiral.”
Check out more about these fairly common missteps among brands by reading the LinkedIn post.
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