/// Digital Startups Are Teaching the Big Guys Some Lessons
Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News. But after hearing about Vocativ ’s ability to use analytical methods to hunt for little-seen stories lurking in the Internet’s long tail, Cohen was willing to chance a new career at an Internet-native startup. “What appealed to me was not only the ability to build something from scratch with really smart people but to be obviously on the cutting edge of digital,” explains Vocativ’s CEO. He’s not the only old-media character lured by the siren call of the digital world. Many traditional TV outlets are striking partnerships with young digital upstarts. In late February, Vocativ announced a multimillion-dollar, multiyear partnership with MSNBC . Select videos produced by the Web organization appear on Ronan Farrow Daily, with an option to expand its content across NBCU News Group’s properties.