/// Game of Thrones Sets Another Ratings Record

April 28, 2014  |  Media Week

Whether they’re going up against zombies or dragons, the broadcast networks can’t seem to catch a break in the Sunday night 9 p.m. slot. According to Nielsen live-plus-same-day data, last night’s installment of HBO’s Game of Thrones scared up a staggering 6.9 million viewers, breaking the previous record (6.64 million) it set during the April 6 season premiere . Titled “Oathkeeper,” the episode averaged a 3.7 in the adults 18-49 demo, up one-tenth of a ratings point from the season opener’s 3.6 rating. All told, Game of Thrones beat CBS, NBC and Fox combined in the demo. The uptick in Thrones’ deliveries—last night’s show was up 5 percent versus the April 20 telecast—coincided with another weak performance by the Big Four. ABC’s Resurrection dropped another 10 percent in the demo, notching a series-low 1.9 rating, while CBS’ The Good Wife was flat with a 1.3. And while NBC’s Believe improved 9 percent to a 1.2, its overall time-slot average (also a 1.2) doesn’t bode well for a renewal. (That said, it’s worth noting that there was an NBA preemption in Portland, Ore., the nation’s No. 22 DMA.) Fox’s Cosmos: A Spacetime Odyssey was unchanged with a 1.4 in the dollar demo

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Game of Thrones Sets Another Ratings Record



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