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Conversations shaping the future of emerging media
Ad bucks will continue to flow away from TV and into online-video: 67% of Madison Avenue execs who expect 2014 advertising budgets for digital video to increase say a portion of that funding will be reallocated from television spending, according to a new survey. Advertisers anticipate spending 17% more on digital video in 2014 compared with 2012, IAB’s survey found. But what’s… Read more
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