Jennifer Stalzer

/// Jennifer Stalzer

April 25, 2014  |  Engage14, Uncategorized

VP Global Digital Corporate Communications

Jennifer Stalzer is a 18+ year public relations communications professional, who has been fortunate to gain experience from working for a global public relations agency, as well as in-house, for major global Fortune 500 companies. She describes herself as being a traditional corporate communications, professional gone digital.

Notable companies and clients she has worked with, include: Burson-Marsteller, Altria, Coach, and Unilever. A well-rounded professional, her knowledge and experience includes, corporate communications; media relations; issues and reputation management; digital and social media strategy; and brand publishing including, content creation and curation.

Today, as vice president of global digital communications for MasterCard, she serves as the company’s brand publisher, and specializes in social media, digital storytelling, community management and influencer engagement. She is the chief content editor and publisher across MasterCard’s corporate social media channels including the global newsroom, Cashless Pioneers blog and @MasterCardNews, as well as serves as the team’s digital/SEO strategist and advisor to regions.

Her passion for communications today lies in the opportunity for brands to become publishers, and feels the key to this can be found at the intersection of content and code. The onset of social media has opened many doors for communications, but she believes in order to maximize the impact communications can have with respect to a company’s reputation and growth, communicators today need to focus on creating an overall content experience, hand-in-hand with a solid SEO and optimization strategy.

Jennifer believes in a world beyond cash, and lives a mostly cash-free life with her husband and two sons. Follow her @TheDigitalJen

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