/// Salem Scares Up Big Numbers for WGN America

April 21, 2014  |  Media Week

The series premiere of WGN America’s first original scripted series, Salem , scared up some big numbers Sunday night, averaging 1.5 million viewers and a 0.5 rating among adults 18-49. Per Nielsen, the 10 p.m. debut effectively septupled WGNA’s first quarter prime time average (218,000 total viewers), while improving on the network’s typical demo performance by a factor of six. In the period spanning Dec. 20, 2013 to March 30, 2014, WGNA averaged just 106,000 members of the dollar demo per night; last night’s premiere of Salem drew 647,000 adults 18-49. When three successive encore presentations of Salem were rolled into the actual 10 p.m. premiere numbers, WGNA came away with 2.3 million viewers and 886,000 Adults 18-49, good for a 0.7 rating.


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