Why Context Matters

/// Why Context Matters

April 17, 2014  |  Blog

Context is usually good. According to Hunter Walk, it’s even better when used in “who to follow” suggestions on sites like Twitter.

Apparently, Twitter’s recommendations are not very good at persuading users to follow certain people, because they don’t say why. Sites like YouTube and Netflix tend to say exactly why they’re suggesting content. Hunter Walk further explained, “So I’m generally a fan of experimenting with additional context when it provides a look inside your algorithmic black box. I think it makes your product seem more human to its users and feels like your algorithms are working on behalf of the person and their interests rather than just treating them as a row in a user database.”

Do you think context is good when it comes to suggestions from websites like Twitter? Read more on the subject at Hunter Walk.

Image credit: Chris Messina 



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