/// Marionette Wives Feel Pretty Insecure in an Age of Wireless DirecTV

April 15, 2014  |  Media Week

If DirecTV is trying to position its Wireless Genie Mini device as a high-tech toy for doofy bros who view women as puppets—mission accomplished! Perhaps that's a tad harsh or too literal. Still, there's something unnerving about these new ads from Grey New York, directed by Bryan Buckley, featuring a life-size blonde marionette. In one ad, she struggles with her wires while pouring lemonade for a pair of DirecTV-lovin' dudes. In a second spot, our heroine dangles from the bedroom ceiling in a sexy negligee, concerned her human beau is more attracted to DirecTV. Self-conscious oddness is the obvious goal, and the campaign certainly works on that level. Even so, there's a touch of mean-spiritedness that doesn't sit right. The puppet is the most appealing part of these commercials, and it's easy to sympathize with her plight. This, in turn, kind of keeps me from feeling good about the Wireless Genie itself, which lets multiple TVs share HD-DVR programming over wifi (so first-worlders won't trip over unsightly wires and fall flat on their Google Glass). Cut those cords and free yourself, my wooden sister! Today, there are so many ways for a marionette to be fulfilled—like rapping for JCPenney or blogging for Target. Don't let some half-wit string you along!


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