/// Mad Men Drops in Season 7 Premiere

April 14, 2014  |  Media Week

AMC may have been hoping that the so-called “Netflix Effect” would boost the ratings for the Season 7 premiere of Mad Men , but in a highly competitive Sunday 10 p.m. slot, Matt Weiner’s period piece put up its worst opening numbers since 2008. According to Nielsen live-plus-same-day data, the first installment of the bifurcated final season of Mad Men delivered 2.3 million viewers and a 0.8 in the 18-49 demo, marking a decline of 32 percent and 27 percent, respectively, versus last season’s two-hour opener. Not since Season 2, when Mad Men drew 2.06 million viewers, has the moody drama debuted to a smaller audience. (That episode also delivered a 0.8 in the dollar demo.) While never a ratings juggernaut—last season averaged just 2.42 million viewers and a 0.8 in the dollar demo—the year-over-year decline was unexpected. That said,



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