/// 7 Stats That Spell Trouble for TV and Online Video Ads
Nothing beats video advertising for engaging consumers, forging emotional connections and building brand awareness. Unfortunately, the two major delivery vehicles for video ads face enormous, intractable problems due to attrition, cultural changes and flat-out fraud. Any advertiser that sinks significant money into TV and online video ads faces an uncomfortable truth: That a significant and growing percentage of dollars spent in those mediums is wasted. “ The New Reality of Digital Video Advertising ,”
- 04/21/2017 • Social Media Advertising Spend Was Up 60% Year-Over-Year in Q1 (Report)
- 04/20/2017 • Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?
- 04/16/2017 • Denver Post Advertising Ranks Pummeled by Mass Exodus, Lawsuit
- 04/10/2017 • Shifting From One-Way Broadcast to Two-Way Dialog Changes Everything