Walter Levitt

/// Walter Levitt

April 11, 2014  |  Engage14

Chief Marketing Officer, Comedy Central

Walter Levitt is Chief Marketing Officer for Comedy Central. He is a key member of the senior leadership team overseeing all facets of strategic and creative brand development, advertising & promotion, social media and digital marketing, and cross-business initiatives.

Since joining Comedy Central in 2011, Levitt has led numerous successful new initiatives including a strategic repositioning of the brand, the introduction of multi-platform hit franchises “Key & Peele” and “Inside Amy Schumer,” and the launch of several new apps and digital products. He also oversaw the marketing of Comedy’s Central’s highest-rated special of all time, “The Roast of Charlie Sheen.” Under Levitt’s leadership, Comedy Central has been widely acknowledged for its innovative multi-platform approach to branding and marketing. His team has also negotiated key partnerships with Twitter, YouTube, Facebook, and others.

Levitt is one of North America’s top media marketing executives and an industry thought leader. He was named one of Marketing Magazine’s “Top Thought Leaders” and is ranked #12 on ExecRank’s listing of the top 200 CMOs in America. Levitt is a frequent speaker at industry conferences, has won numerous awards for marketing excellence, and has been profiled in prominent business and marketing publications. He currently serves on the international Board of Directors of PromaxBDA and is Board Chair of the Canadian Marketing Association. Levitt is also well known for his active involvement in social media, most notably his popular Twitter feed @MediaMktgGuy.

Prior to Comedy Central, Levitt was Chief Marketing Officer at Canwest Broadcasting in Canada where he oversaw brand strategy, advertising & promotion, publicity, and content distribution for the company’s portfolio of television and digital brands including broadcast network Global Television, Food Network, History Television, National Geographic, and Showcase. Prior to Canwest, he was Senior Vice President, Marketing & Creative Services at Alliance Atlantis and also worked in key marketing roles at the CTV Television Network and at CJEZ-FM in Toronto. A Montreal native, Levitt began his career as an on-air producer at radio station CKGM.


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