Not Every Site Has To Be Huge

/// Not Every Site Has To Be Huge

April 9, 2014  |  Blog

Apparently not every website or application aspires to become ubiquitous – and that’s ok. In fact, Ad Age claims that ubiquity is not always the right way to even reach audiences.

Take Facebook, for example. The Ad Age article notes that “to get to its unprecedented size, Facebook had to morph from being something special and targeted (remember, it started as a network for college students) into something more akin to a generic platform or utility.” This can make it hard to appeal to the users, because there’s just so many of them! That’s why some websites are happy with having “only” a few million users, and they should be.

Do you agree with this view? You can read more at Ad Age.

Image credit: Wikimedia Commons

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