/// Dogs and Cats Living Together: Ratings Dip for NCAA Finals

April 9, 2014  |  Media Week

In winning its fourth NCAA Men’s basketball title in 16 years, the University of Connecticut on Monday night took its rightful place among the greatest college hoops programs of the modern era. It’s only a shame that more people weren’t watching. According to Nielsen live-plus-same-day data, UConn’s 60-54 victory over the Kentucky Wildcats delivered 21.2 million viewers and a 12.4 household rating/20 share. In other words, one-fifth of all TV sets in use last night were tuned in to CBS’ coverage of the March Madness final. The broadcast peaked between 11 p.m. and 11:24 p.m.

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Dogs and Cats Living Together: Ratings Dip for NCAA Finals


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