/// NBCU’s Steve Burke Declares Victory

April 7, 2014  |  Media Week

“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing. [We wanted] instead [to] talk about what we had done,” said NBCUniversal CEO Steve Burke in his introductory remarks to press this afternoon at a lunch at 30 Rock. The executive touted the company’s performance in recent months, saying that, for the first time in 10 years, NBC was going to be on the top of the broadcast heap at the end of the season. Burke allowed that the Olympics had helped boost performance, but noted that “even four years ago in Vancouver, we weren’t at the levels we are now.” Per Nielsen live-plus-same-day data, NBC's coverage of the 2014 Sochi Winter Games averaged


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