/// Kentucky-Wisconsin Final Four Tilt Sets Cable Ratings Record
The second of TBS’ historic Final Four telecasts, a white-knuckle battle between No. 8 seed Kentucky and the No. 2 Wisconsin Badgers, put up record numbers, making it the all-time most-watched nonfootball sporting event on cable. According to Nielsen live-plus-same-day data, the Kentucky-Wisco nail-biter drew 16.3 million total viewers and a whopping 9.2 household rating, easily outgunning the previous cable record holder. (ESPN’s telecast of the Japan-USA Women’s World Cup Final in 2011 had set the previous high-water mark with an average draw of 13.5 million viewers.) The late game, which Kentucky clinched on yet another late three-pointer from Aaron Harrison, was down only slightly from last year’s analogous matchup on CBS. The Michigan-Syracuse broadcast drew 17.1 million viewers and a 10.2 rating, making it the most-watched, highest-rated Final Four game since 2005. Kentucky’s 74-73 victory scared up the fifth biggest Final Four delivery and rating in the last 10 years
Go here to read the rest:
Kentucky-Wisconsin Final Four Tilt Sets Cable Ratings Record
- 06/16/2016 • 5 Viacom Board Members, Including the CEO, Are Ousted in Massive Overhaul
- 04/28/2016 • How ‘The Americans’ Chooses Its ‘80s Ads, Like Brooke Shields’ Iconic Calvin Klein Spot
- 04/20/2016 • With These Products, Google Is Beefing Up Its Push Into TV
- 04/14/2016 • What’s Causing Vice’s Huge Fluctuations in Web Traffic?