/// Kentucky-Wisconsin Final Four Tilt Sets Cable Ratings Record

April 7, 2014  |  Media Week

The second of TBS’ historic Final Four telecasts, a white-knuckle battle between No. 8 seed Kentucky and the No. 2 Wisconsin Badgers, put up record numbers, making it the all-time most-watched nonfootball sporting event on cable. According to Nielsen live-plus-same-day data, the Kentucky-Wisco nail-biter drew 16.3 million total viewers and a whopping 9.2 household rating, easily outgunning the previous cable record holder. (ESPN’s telecast of the Japan-USA Women’s World Cup Final in 2011 had set the previous high-water mark with an average draw of 13.5 million viewers.) The late game, which Kentucky clinched on yet another late three-pointer from Aaron Harrison, was down only slightly from last year’s analogous matchup on CBS. The Michigan-Syracuse broadcast drew 17.1 million viewers and a 10.2 rating, making it the most-watched, highest-rated Final Four game since 2005. Kentucky’s 74-73 victory scared up the fifth biggest Final Four delivery and rating in the last 10 years

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Kentucky-Wisconsin Final Four Tilt Sets Cable Ratings Record

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