/// Dick Clark Productions Is Dramatically Increasing Its Output
This year, dick clark productions will present some 100 televised musical performances, most of them live and in prime time. Roughly double 2013’s count, that tally includes regulars such as the American Music Awards, the Billboard Music Awards and signature Dick Clark’s Rockin’ New Years Eve , and newcomers such as the Hollywood Film Awards on CBS, the People Magazine Awards on NBC and the U.S. version of Israeli singing competition Rising Star on ABC. Adweek spoke with Allen Shapiro, CEO of dcp, and company president Mike Mahan, about sponsors, social media and the live TV revival. (Disclosure: dick clark productions and Adweek are owned by affiliates of Guggenheim Partners.)
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