/// Dead Air: Zombies or No Zombies, Sunday Broadcast Ratings Continue to Slump

April 7, 2014  |  Media Week

Now that The Walking Dead has staggered off for its customary six-month between-seasons break, broadcasters last night may have hoped to regain some of their lost potency in the Sunday 9 p.m. time slot. Didn’t happen. According to Nielsen fast national data, the three regularly-scheduled broadcast series that had previously gone head-to-head with AMC’s zombie apocaypse drama were either down or flat versus last week. On ABC, the supernatural drama Resurrection averaged 7.54 million viewers and a series-low 2.1 in the dollar demo, down 13 percent from a week ago. Fox’s Cosmos: A Spacetime Odyssey was flat with a 1.5 rating, while NBC’s midseason drama Believe continued to drop, notching a series-low 1.0 in the demo. (Since bowing to a torrid 3.8 rating on March 9, Resurrection has lost 45 percent of its target demo.) Instead of a new episode of The Good Wife , CBS at 9 p.m. aired the second hour of the 49th Academy of Country Music Awards. The middle third of the broadcast delivered 14.7 million viewers and a 3.6 rating, doubling the 1.8 rating served up by last week’s installment of The Good Wife.

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