/// Should You Use Snapchat for Your Business?
If you’re looking for a new way to engage with your audience, you might try using Snapchat. That’s what the University of Michigan did, and according to a LinkedIn post, it appears to be going well so far.
Of course, Snapchat might not be right for every brand. If you have an older audience, want long lasting proof of your social media efforts, and enjoy analytics, you might want to stick to other social media platforms. But if your audience is young and already likely using Snapchat, and if you’re willing to experiment a bit with a newer app, Snapchat might be worth your time.
Check out the LinkedIn post to see how the University of Michigan has been using Snapchat and what its experience has been like so far.
Image credit: Hillary Frazier