/// Former TV News Stars Are Finding a Second Life Online

March 31, 2014  |  Media Week

Far from hearing crickets after streaming into the Internet abyss, former TV news talent are unearthing a flourishing market online. In mid-March, Katie Couric interviewed former New York Mayor Michael Bloomberg, the former CBS Evening News anchor’s first assignment as global news anchor for Yahoo . And Cenk Uygur’s The Young Turks Network last week introduced a 30-minute version of its live YouTube newscast and a weekly entertainment program called Pop Trigger on Hulu and Hulu Plus. It’s the first deal the liberal-leaning outfit inked since being canceled by Current TV after its sale to Al Jazeera last summer . Its new digital home is prime turf for TYT’s 18-34 demo. “Our flagship show is already bigger online,” Uygur said. “Why would I need to go back into the format where I would get less views?” Online news outlets know that longevity and shareability beat breaking news. That can include stretching a viral video into an entire segment. “It’s not just who watches that night—it’s have you created a show or a good segment that people are going to watch over time?” said Jon Housman, CEO of Ora.TV, the home of Larry King Now. An added benefit: It is ridiculously cheap to produce, as Forrester Research vp James McQuivey pointed out. While TV news operations sweat cash sending reporters to Afghanistan, Web news sites can do video chats with interviewees for a fraction of the cost. Their success online doesn’t mean that if given the chance, online news anchors wouldn’t come crawling back to television. Even as he promises to never abandon his online followers, even Uygur isn’t fully closing the book on cable

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Former TV News Stars Are Finding a Second Life Online

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