/// Avi Savar
Avi Savar, Big Fuel
Chairman, Founder and Chief Creative Officer of Big Fuel, a pure-play social media agency designed for the needs of large brands.
Since 2004, Big Fuel has helped brands navigate the world of social media and branded content. Today, Big Fuel is the largest pure-play social media agency globally — with over 100 employees and clients that include Burger King, AFLAC, Best Buy T-Mobile, Starwood, Microsoft, Clorox, Children’s Place, Budweiser, among others.
In June 2011, Avi led Big Fuel to a successful acquisition by French media giant Publicis Groupe, giving Big Fuel a global footprint and making it the most dominant social media agency worldwide.
In addition to being the author of Content to Commerce: Engaging Consumers Across Paid, Earned & Owned Channels, in 2012 Avi was named President of the Cannes Lions Branded Content Jury. He also sits on the board of the Social Media Advertising Consortium (SMAC) and acts as an advisor to several non-profit’s, including: UJA Federation and Grameen America. He is also an active investor and advisor to several media and technology companies, including: Project Decor, Wendr, Promoboxx, Proclivity Media, Urban Interns, CMP.LY,Hyphen Lab, DietBet, among others.
Prior to founding Big Fuel, Avi was a television producer — creating and developing breakthrough entertainment programming for MTV, VH1, ABC, Showtime, Fox, USA, and more.